If you are new to Google AdSense, you will
Encounter some new terminology for you. After you have entered on your account, will show you the interface that where you find some statistics on the sites that put the AdSense ads. There are three terms you should be fully aware of them, namely:
Impression, CTR and eCTM.
1. Impressions
Or impressions, the more sites the browser visited have had the impression that, so
The term Impressions, is the number of times that
Seen on your web pages that contain AdSense ads. This statement can be divided into
Two parts: the impression impression ads and pages. Able to increase the number of impressions, up
Visits to your web pages (preferably to be addressed and targeted visits). Among
Ways to increase these visits: Create multiple pages, create multiple links to pages on your site
, Place the collective title for all pages with a common theme, to accept mutual links, writing
Articles with the development of your site's URL at the bottom ... .
2. Clickthroughs
This is known as short term b CTR,
The proportion of visitors who put pressure on the AdSense ads. You can increase this percentage through
Appropriate declarations of the topics on your website, as well as through its shape and location. If both
Page of your web pages focused on the main theme of your site, AdSense ads are matched will be
In the same direction, and as an example: if all of your pages talking about cars,
And repeated the word "cars" on every page, The issue of AdSense ads on your site will have
Relationship with cars. As for the form of advertisements, Valemtemrson in this area are advised to
Kmsttil great place ads with the color of the background and the color is identical with the site. About where
Placing ads, the best place is the center of the site or at the top on the far left, but try
Several places until you find the right place for you.
3. Effective CPM
Known for short b eCPM, which is a measure of the average gain obtained by Baldguetat per thousand, and you can increase through the selection of topics that attract high bids from Adsense advertisers, and create pages (or the whole site) talk about topics that pay well for them. Despite the fact that AdSense does not publish these offers, the best source of them is the Buy Adwords, search engines or profit - through - clicks, such as Overture, and there are several tools to search for key words, the advance payment Oumajana, can help you find topics that pays well for them.
Other terms
* Clics: means and number of clicks on ads.
* CPC: the amount paid for the pressure on an ad.
* PAP: the number of times the ad appeared in the pages.
* CPM: the amount paid for a thousand ad impressions, some advertisers and, unfortunately, few are paying you a large sum of money if ads appeared a thousand times.
* ECPM: the number of clicks for the number of impressions.
* CTR: percentage of clicks for the number of ad impressions.
With this explanation I hope you understand the way the work of the Control Panel Google Adsense distinctive.
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